Cryptocurrency exchange Binance has signed a partnership agreement with the Argentinian Soccer Association (AFA), one of the biggest soccer federations in the world, to become its main sponsor. With this deal, Binance will become the main sponsor of all the Argentinian national soccer teams for the next five years and will issue a new fan token. The AFA has previously issued such an asset in partnership with Socios, another fan token platform.
Binance Inks Sponsorship Deal With Argentinian Soccer Association.
Binance, one of the leading cryptocurrency exchanges by volume traded, has signed a sponsorship deal with the Argentinian Soccer Association (AFA), allowing the company to become the main sponsor of all the Argentinian soccer teams on a global scale. The deal is the first one the exchange has inked with a worldwide national team, and will last five years, according to the information shared.
The deal seeks to promote the brand with one of the most successful soccer teams, bringing crypto to users and fans that may not have become familiar with these technologies otherwise. Maximiliano Hinz, Director of Binance Latam, stated:
Through this agreement, we hope to support Argentine soccer at all levels and introduce Binance, the crypto world and the blockchain to soccer fans across the country and the world.